JUUL has become the most popular e-cigarette brand in the United States. The sleek e-cigarette works on a battery, is easily concealable and can be charged via USB port. Researchers and experts are beginning to realize that the seemingly harmless JUUL can pose serious health risks. If you have experienced an injury that you feel is related to your JUUL usage, contact our JUUL litigation attorneys today. Many individual and class-action lawsuits have already been filed against JUUL. We are expecting to see this number rise as more and more people realize the adverse effects of using JUUL.
JUUL stands apart from other e-cigarettes in that it delivers a more concentrated dose of nicotine. At the same time, many JUUL users are simply unaware that they are inhaling nicotine. This is partly blamed on the misleading advertising tactics of the company. The plaintiffs in many lawsuits allege that JUUL Labs failed to make the risks apparent.
Another concern associated with JUUL, is its popularity among teens. JUUL use has rapidly risen among middle-school and high-school students in the past few years. This has caused concerns among parents, teachers and the community at large. Nicotine use at such a young age can lead to nicotine addiction and harm brain growth. This is why it is important to understand the risks of using JUUL.
WHAT IS A JUUL?
JUUL is an e-cigarette that is shaped like a USB and comes with a variety of flavors. The company of the same name launched back in 2015 and has taken the e-cigarette market by storm. Since its launch, JUUL has become immensely popular in United States. Apart from adult smokers, high schools and even junior high schools have seen a rise in JUUL use.
Although the product is offered as a safe and healthy alternative to smoking, recent studies show that it is not. Regulatory authorities, government officials and parents are beginning to realize that JUUL can cause many health problems.
One of the most troubling aspects of JUUL, is its popular use among teens. The company has used social media and other marketing tools to aggressively target the teen demographic. This has resulted in a teen vaping epidemic. A 2018 study shows that one in five high school students in the U.S. use e-cigarettes. Of these, the majority use JUUL, which enjoys a lion’s share of the e-cigarette market.
The CEO of the company that makes JUUL recently issued a public apology for causing the teen vaping epidemic. A district court in a recent decision has also asked JUUL to submit an application to the Food and Drug Administration within 10 months.
This means that we can expect to see a rise in litigation against JUUL in the near future. JUUL-related lawsuits are already beginning to surface and we can expect more of them.
HOW JUUL IS INJURIOUS TO YOUR HEALTH?
JUUL is marketed as an alternative to smoking. The marketing campaigns have promoted JUUL e-cigarettes as a safe and healthy alternative. Many young and adult smokers have switched to JUUL believing this. But more and more studies now show that this claim is not true.
For starters, JUUL contains a highly concentrated dose of nicotine in liquid form. JUUL pods contain nearly 59 milligrams of nicotine per liquid millimeter volume. This nicotine is delivered through flavored pods. The concentration is nearly 10 times that of the nicotine concentration found in other e-cigarettes. The total amount of nicotine contained in each pod is equivalent to that found in 1 to 2 packs of traditional cigarettes.
Another health concern with JUUL, is that it uses nicotine salts. Most other e-cigarettes use freebase nicotine which is acidic and harder to inhale. As a result, an e-cigarette user would inhale less of this type of nicotine. JUUL, in contrast, uses nicotine salts. This variety of nicotine more accurately reproduces the effects of conventional cigarettes, while at the same time, is less harsh and easier to inhale. Consequently, users are likely to inhale more of this type of nicotine.
DOES JUUL CAUSE NICOTINE ADDICTION?
JUUL directly causes nicotine addiction. It delivers a fairly large dose of nicotine to users, so that the users are very likely to develop nicotine addiction. For teens, JUUL can cause nicotine addiction, which may lead to cigarette smoking. It can rewire their brains to become dependent on nicotine from an early age. In their later age, such teens may be more prone to other nicotine products, including cigarettes.
Another major health concern associated with JUUL is the use of additives and chemical flavors. JUUL delivers nicotine doses through flavored pods. It offers a variety of flavors including mango, cucumber and cool mint. The chemical flavorings used in the pods can cause damage to the lungs, as well as other health problems. Users may also not notice the amount of nicotine they intake due to the pleasant flavorings.
Many JUUL users are drawn to it under the impression that it contains no nicotine. A Stanford study conducted in 2015 shows that such users began using JUUL thinking that it only contained water vapor. The marketing effort behind JUUL products is partly to blame for this.
JUUL Labs has consistently used social media and other mediums to market its products in a highly attractive manner. The company uses the sleek design, odorless use and a wide variety of flavors, as JUUL’s stand-out features. These features also lead many users to mistake JUUL as a safe and healthy product.
Teenagers are unfortunately more susceptible to such marketing and this is evidenced by various studies. In July 2018, nearly 50% of the new JUUL followers on Twitter were individuals under 18. These finding were published in a JAMA Pediatrics study.
JUUL and the Anti-Tobacco Groups
Tobacco is directly linked to cancer and various other diseases. Every year, nearly 480,000 people die from cigarette smoking in the United States. Over the years, anti-tobacco advocacy groups have consistently worked to counter the culture of smoking. These groups have used legislative efforts, social awareness and cultural stigmatization to bring down tobacco use in U.S.
Much of this has been undone by JUUL and other e-cigarettes. Since the 1990s, there has been a decline in nicotine addiction among teens. With the launch of various e-cigarette brands, this trend has reversed. Today, nicotine addiction among teens is on the rise once again.
Anti-tobacco groups blame JUUL and e-cigarette companies for this. Products like JUUL have popularized nicotine intake by making it attractive and culturally acceptable. Such products can be easily concealed, used virtually anywhere since they are odorless, and they conceal nicotine’s taste through flavorings. All these factors contribute to the rising popularity of JUUL among teens.
Many advocacy groups now blame JUUL for not advertising the harmful effects of its products clearly. The company has often failed to show how its products contained concentrated doses of nicotine. The highly colorful marketing and a strong social media presence indicate that the company deliberately targeted teens as potential customers.
Advocacy groups are now using such evidence to bring litigation against JUUL Labs. The company has already faced a number of cases and is likely to face many more. Many of these cases have led the company to scale back its marketing and use a more honest language.
JUUL E-Cigarettes and Cytotoxicity
Cytotoxicity is when an otherwise harmless substance becomes harmful due to an exceptionally high dose. It is typically tested in a lab by exposing living cells to the material to be tested. In the case of JUUL e-cigarettes, the key concern is the unusually high concentration of nicotine in every pod.
Some researchers have analyzed and tested this dosage. Research conducted by the University of California shows that JUUL e-cigarettes can be cytotoxic. Interestingly, other e-cigarettes do not pose the risk of cytotoxicity. This is simply because most other e-cigarettes do not contain such heavy concentration of nicotine. Only JUUL poses this risk.
The long-term risks and dangers of using JUUL are still unclear. Researchers need to track the use of JUUL over a long period to better understand these results. However, what we know for certain, is that JUUL can cause nicotine addiction. In teenagers, this could turn into a lifelong addiction which may open the door to other nicotine sources, such as tobacco products.
LAWSUITS AGAINST JUUL
JUUL has been recently hit with a number of lawsuits. These include lawsuits from individuals as well as class-action lawsuits. Many of the JUUL lawsuits are specifically targeted towards the e-cigarette and the health hazards it poses.
One particular JUUL lawsuit filed, is brought by a JUUL user who became addicted to JUUL as a teenager. This lawsuit claims that the victim suffered a serious hemorrhagic stroke, which has left him with permanent injuries.
This is backed by a study which shows that e-cigarette use can be linked to strokes. The study was conducted by researchers at the University of Kansas. It concludes that people who use e-cigarettes have a 71% higher risk of stroke than those who don’t.
We can expect many more JUUL lawsuits to crop up in the coming days. Many of these will come from concerned parents angry over JUUL’s failure to clearly articulate the risks of using its products. The company didn’t make it clear that JUUL use can lead to nicotine addiction, which is a very real health issue. Parents, JUUL users and others may launch lawsuits contending this point.
Many studies substantiate this claim. Researchers at the University of Michigan conducted a study to see how teens understand the health risks of e-cigarettes. The results of the study show that most teens who are vaping don’t even know that they intake nicotine. Instead, they think they are simply inhaling flavoring, which is completely harmless.
Another major contention against JUUL, is its controversial marketing. The company’s marketing efforts have been consistently linked with teenagers and youth. In other words, the company has tried to attract and lure young users to its e-cigarettes. This is despite the fact that JUUL is required to sell its products to people 21 years old and older. Such underhanded marketing tactics to attract customers, who should legally be off-limits. have left the company vulnerable to new lawsuits.
JUUL AND NICOTINE AWARENESS
One of the key contentions against JUUL e-cigarettes is their misleading advertising. JUUL products have been consistently marketed as a safe and healthy alternative to smoking. This was the key slogan which originally attracted users to JUUL. And this has since drawn people of all ages, including teens, to start using JUUL products.
However, JUUL use can directly lead to nicotine addiction. Many teens and young adults who use JUUL are simply not aware of this. Their lack of awareness can turn them into nicotine addicts before they know. And this can ultimately lead to a lifelong dependence on nicotine intake. Worse still, nicotine addiction can lead them to the use of tobacco products, such as traditional cigarettes.
COMMON JUUL HEALTH RISKS
One of the most common health risks associated with JUUL, is popcorn lung. This condition is brought about by diacetyl vapor which users inhale when they use JUUL. Popcorn lung is the scarring of the tiny air sacs in the lungs, resulting in thickening and narrowing of the airways. It is similar to the symptoms of COPD, as it causes coughing, wheezing, and shortness of breath. Studies have also shown a higher risk of stroke, heart attack, anxiety, depression and vision related problems with JUUL usage.
Long-term JUUL use can also cause lung irritation, frequent coughing, damage to teeth and impaired brain development. It can lead to nicotine addiction which in turn can lead to regular smoking.
CONTACT US TODAY FOR A FREE CONSULTATION
Litigation against JUUL is gathering momentum. We are monitoring the trend and remain fully up to date with the latest developments. As more studies on the subject are completed, it is becoming clear that JUUL e-cigarettes pose a very serious health hazard.
If you or a loved one has been affected or injured through JUUL use, contact us today for a free consultation. We have extensive experience pursuing individual lawsuits, as well as class-action lawsuits on behalf of injured individuals. Our JUUL litigation team is ready and willing to work with you regarding your potential case.
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